In recent years the statistics have been growing in favor of e-commerce. In Spain, according to the data collected by IAB Spain and Praises in 2016, 74% of internet users between 16 and 60 years buy online.
This is a very significant figure that opens up many business opportunities and that is why it is necessary to know the keys for them to operate.
- Objectives and target group”
It is very important to be clear about what you want to do, offer or sell and to whom. A good Marketing strategy, both in the trade online or physical is very important. So let’s clearly define our goals, our mission and our values, as well as those who are our potential customers.
- A responsive web
Many of the users are buying online from mobile phones or tablets, so the web must be adapted to these formats as well to make the navigation through them is easy and comfortable, so it must be “responsive”.
In addition, for Google this is an important point for the seo of your page, which we discussed in the last point.
- Good customer service
A very powerful of the traditional shops, that is to say, physical, is the personal contact. A personal relationship creates links, commitments, that make the customer feel well taken care of and taken care of.
If at any time a problem arises or the customer has a doubt should be taken care of effectively, because this is what will make that customer come back.
So it is very important that the number of AA this to the view and the service is good.
- Packaging original and creative
The packaging features, and much. Is not the same as receiving a book in a box no more than receive it with a thank you note, wrapped in coloured paper with the scent of peach. The print will be different, and the experience also.
With a packing funny and original will make that they will remember us, talk about us and our relationships with customers will be more narrow.
- SEO optimization
If not we optimize our website we will not get that this is among the top results of Google.
This would be a problem, since the people who don’t know us we don’t know.
Let’s put an example. If we seek to “tie-navy blue” we want our store of ties and this among the first search results.
This is achieved with a good SEO strategy, having a web site that does not afternoon to load, that is responsive, that has external links to other trusted sites, also internal to create a good network of internal links, by putting descriptions in the pictures and using key words related to our business to be more easy for Google to qualify.
With these keys, we can now get down to work with our online store.