Companies are becoming more aware of the different opportunities that the Internet offers, in fact there is a certain abandonment of the passive viral Marketing, where there was no interaction with the consumer. Today we can observe a marked shift towards a behavior of mutual interaction that allows you to take advantage of all the digital opportunities.
The entry of new technologies and tools, such as SEO strategies, SEM, Social media, Email Marketing, Content Marketing and eCommerce, have made it possible for the companies to invest less to be able to position your brand and deliver products and services. However, it is important to be creative and keep in mind that these techniques should be aimed and directed at the target, which is why segmentation is essential.
Therefore, if your brand or product needs to gain visibility but your budget is very small, it is important to take into account some of the tactics and tips mentioned in this article. Below we will show you some of them that are effective at the time of carrying forward a strategy of Digital Marketing with a low budget.
It is essential to clearly define your target audience; focus on the emotions of the users and know their needs, problems and interests, to be consistent, integrating all your communication channels and squeeze the most out of your creativity.
It is essential to have a web page that, in addition to being a letter of presentation and your image in the digital world, allows you to provide the information needed to make your customers know more about your company, as it may be your first point of contact. Should be useful, navigable, and simple, but above all they must be up-to-date, so in addition to taking care of your image you’ll create credibility and trust.
Social Marketing and viral: Focus on the Social Networks according to where you find your target, through them you can publish information about your product or industry, or simply reflect experiences that the customer has had with your check. Looking for the share, but always considering important content for your target group. You can also invest a small part of your budget on campaigns in adwords, and campaigns Facebook so you can expand your target and reach more quickly to them. Includes infographics, videos, tutorials, using trending topics.
Performed Email Marketing Campaigns. Make the most out of your Data Base, included within your strategy, the e-Mail as a channel of communication and interaction with your customers. In addition to reaching the inbox of your client, when the content that you offer is interesting, you generate immediately a great expectation in the reader, who will wait with excitement to all of your messages. The customization, insight and high ROI of this technique, you will be provided with a communication channel excellent at a low cost.
Create quality content for your blog and for others by doing Guest Posting, also with bloggers or companies in the sector, which will allow you to in addition to keep informed your customers, generate content that adds value and as well give to know your brand virtually without any investment.
Finally remember that in Digital Marketing creativity has a great weight, it is necessary to be original to the time of generating value, always with interesting content.
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Article written by: Team Doppler