Adsense: Is in conjunction with AdWords, one of the main tools for advertising on the Internet. Adsense serves ads on your own web site while using Adwords promoted in search engines and pages. It is a way of monetizing the blog or page, if used consistently and with control. A blog full of advertising may cause rejection or even directly a high bounce rate and exit page.
Scope organic: it Is a percentage or numeric data that assesses the impact and the number of people who see a publication in a natural way, without any kind of promotion or paid advertising. It is possible to know the range of organic publications through the statistics of the fan page of Facebook.
Brainstorming: this Is when a group of people gather together to bring between all of the creative ideas and actions to develop a project. It is a way of working in a team and to propose among all new proposals or solutions.
Branding: Is the set of strategies that are put into practice to build and make visible the brand of a company or a product. Through online marketing and social media can develop a variety of strategies for a brand to increase its visibility, the number of sales and your popularity.
Community manager (CM): Person responsible for managing and energize the online community that revolves around a brand. Among its many functions, the CM is a creator of content, manager of the online reputation of the brand as well as to analyze and use metrics to measure the results of the implemented actions.
Copywriting: Is to write the correct words with the purpose of influencing a particular audience. Today, copywriting is considered as one of the most effective techniques in marketing. Copywriting increases the interest of readers with a specific content and can become a tool super useful to sell.
Domain: Is the name with which you register a trademark, a person or a company on the Internet to have your own nombre.com, .com.see or .org. Domains are paid annually. I recommend you visit this article if you’re curious to know how to register a domain and the steps to follow to install WordPress on your server.
Ambassadors: Are the people that you show your support and help you to disseminate content and publications. Can arise spontaneously in social networks or be people in your immediate circle. From now on, your task will be to detect your best ambassadors and to care for them to continue generating positive links.
Engagement: Is the feeling of belonging and emotional union between a brand and a user. It is the goal of every brand or company in social networks. It is recommended to base the strategy on content marketing and generate in each of their networks, the widest possible participation.
Fan page: Also called a fan page, it is the platform which offers Facebook businesses, brands or organizations to make visible and connect with users. Unlike a profile, a Fan Page has no limit of fans, and it is possible to have access to the statistical information of the page.
Followers: Are the followers of a user or brand on Twitter. It is recommended not to obsess about the number of followers, because it is not the most important. On the other hand if it is to be consistent, active, and share content of interest.
Gamification: a marketing Technique that introduces the dynamics of the games and contests as part of the promotion and advertising of a product.
Geolocation: a Term that refers to the positioning and the geographic location of a business, person or location through coordinates that allows you to position any element on the map. It is a fundamental tool for applications and business through the mobile marketing.
Hashtag: a tag formed by a word or set of words preceded by the pound sign (#) that conveys an idea, name, or concept that is usually associated to a message or text. Its use has spread mainly on social networks such as Twitter, Instagram or Google Plus.
Hosting: computer Service which enables a user to accommodate and store the elements that make up a web page, transfer files via FTP and create email accounts from your own domain. It is essential to hire a hosting if you need a website or a blog, using WordPress.org.
Inbound marketing: refers to the set of marketing techniques that are not aggressive to the potential customer or consumer that is characterized by basing its strategy on three fundamental pillars: SEO and positioning, content marketing and social media marketing.
Influencer: social media is the person who has the capacity to make your promo go viral and share content with a large number of people.
Content Marketing: Are those marketing strategies focused on providing content useful and of help to users primarily through the blog and social media marketing.
Online Marketing: it Consists of the set of techniques and marketing strategies that develop and take place in the online environment and through communication 2.0.
Page Rank: Is the numeric value that Google ranks pages and web platforms, including social networks. It is a representative value of the quality and importance of the web site.
Target audience: Is the set of people or niche market potentially receptive to a type of product or area of business. These are the people who are targeted for a brand to sell and promote their products.
Online reputation: Is the set of opinions and experiences (positive or negative) of users and consumers that revolve around a brand, product, or business generated in the 2.0 environment and social networks.
Segment: In social networks, a segment is the action by which addresses a publication to a group of people with a particular profile, age, marital status, occupation or taste. Brands and companies use segmentation on Facebook to increase the effectiveness of the publication among its target audience.
SEO (Serch engine optimization): Are all those techniques that improve and are focused on the optimization of content (pages, blogs, videos) in search engines organic and natural way.
Social media manager: Professional manager of strategy planning social media for an organization, product or company.
Storytelling: a marketing Technique whose goal is to connect and link the user directly with the content told in the form of history graphics or audio-visual.
Target: it Means the target public. Is that set of people that are most receptive by their features to a product, brand or service. It will be essential to define and understand your target audience to know how to provide value in the social networks.
Video marketing: a marketing Strategy that has as main objective to transmit, promote a product or service through videos.
Viral: A viral content, of whatever type, is one that spreads and is shared like wildfire among different users and across different media and social networks. The goal of any marketing campaign is to viralise your content.
Youtuber: Are the people that create and upload videos to YouTube and they have turned their channel into something more than a hobby, becoming, in many cases, in their profession. The youtuber earns money for the ads of the videos or display the products sponsored.
Source: The Daily Truth